Who are we?
In 2012, YourConnector was founded by Nicole Solleveld. 1 year later, she met Aleid Haenen and they joined forces to further expand YourConnector. Meanwhile, for over 11 years, we have been guiding organizations in the fields of (personal) leadership, culture, and employer branding. We do this with an experienced team of 17 professionals, each bringing different strengths, see Our team.
Nicole Solleveld's Introduction:
I was 22 years old when I started as a management trainee at ING. Three years later, I founded YourConnector (2012). In a predominantly business-oriented and male environment, as a young woman, I experienced quite a lot. Where my masculine strengths predominated for a long time and helped YourConnector grow rapidly over the past years. But on the other hand, it also cost me a lot of energy because I wasn't firmly grounded in my inner self, couldn't fully be myself, and felt like I had to wear a different mask every time. At the age of 31, my husband became seriously ill, leukemia, and I was just pregnant with my first child. Because of this intense experience, I had to turn inward, and ultimately, I could rediscover my feminine strengths. Nowadays, I combine my feminine and masculine strengths because that's how I am the best version of myself.
Aleid Haenen's Introduction:
With a father and mother who were psychologists, I had a great fascination for people as a child, which developed during my psychology studies into a huge interest in developing people so that they can become the best version of themselves. This passion has driven me to help people flourish through YourConnector with great pleasure and dedication over the past years. By now, I know that flourishing solely means getting to know yourself deeply. Who do I want to be as a mother, woman, leader, as a human being? This is a beautiful and sometimes frustrating process, one that I enjoy guiding others through, and where the search for (balance as) myself as an entrepreneur, young mother, a man with a demanding job just like mine, always continues, keeping me sharp to constantly return to who I am at the core in all these different roles.
